Brand is like reputation
- Marty Neumeier
Different individual have different feelings, emotions and experience about a same brand.
Concepts which form a brand (but not limited to) :
Positioning - Place a brand occupies in a consumers mind.
Apple = Consumer Electronics
Benefit - Ways in which it improves consumers lives via there services.
Apple = seamless integration across all of its devices
Personality - Impression on consumers.
Apple = Glamorous, Luxury
Aspiration - Ambition to achieve something.
Apple = Make personal computing available to everyone.
Emotion - Connection consumers feel with brand.
Apple = Reliable and Trusted
PSHE is a new type of organizational hierarchy that I’ve come across recently. I heard about it on the episode 13 of Blitzscaling where Shishir Mehrotra talked about scaling YouTube back in early days when it was acquired by google.
P - problem
S - solution
H - how to
E - execution
Jr. most employee starts at level E where in they are given the problem, it’s solution and how to do it as well. All they have to do it is just go and execute.
Level H employee is given the problem and it’s solutions they just have to figure out how to execute the solutions.
S level employees are a bit senior where they are given just the problem to focus and have to find various ways to eliminate the problem.
Person at level P is someone that identifies all the problems around and prioritizes what to focus on.
